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How Syfy fully integrates Twitter into a show’s storyline

Is Twitter lifting the veil on Haven’s many mysteries?

A TV show using Twitter? No big news there, you might think, especially since many TV shows an their actors have Twitter accounts in order to interact with their target audience.

Well, Syfy pushed the whole Twitter hype a little further by actively integrating the popular microblogging service into one of their TV shows’ storyline. Syfy approached Twitter with this idea in order to get tangible statistics about user engagement at the end of the experiment.

For 7 episodes fan of the Syfy show Haven can follow several Twitter accounts  to get some more insights into the mysterious show.

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