Which Monopoly token will stay behind bars…forever?
Monopoly is entering the 21st century by replacing one of its iconic, 1930s tokens by a more contemporary one. Therefore, fans are asked to vote for their favorite token on Facebook and Twitter by using the hashtag #tokenvote. Ryan Mugford, senior director of global brand strategy and marketing of Hasbro Gaming, says:
“The tokens that are in the game today represent household items from the 1930s when the game was first introduced. ”We decided to introduce a token to the game that represents today’s Monopoly players and knew we had to involve our fans in the process. We thought the best way to do that would be to have a worldwide vote.”